YouTube is a necessity for people around the world now. It now is a library of the worlds’ videos, where you could watch when you are bored in the comfort of your own home, or wherever you are, as long as you have a connection to the online world.
Users Worldwide
YouTube has 2 billion users worldwide as of April 2020, where it comes second as Facebook leads with 2.498 billion users.
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Advertisements Statistics
There are 51% more than half of the marketers running YouTube video ads, and 62% of these marketers prefer to spend more in the YouTube video advertisements in the next one year. 62% of advertisements using YouTube via mobile receives more attention as compared to 45% of TV advertisements.
90% of YouTube viewers think that TrueView creates a better environment for advertisements because they are allowed to skip the advertisements 5 seconds into the video, and it does not feel as forceful as in-stream advertisements – which disrupts the video viewing environment. 78.8% of Digital Marketers considers YouTube as the most effective form of video marketing, and Facebook comes second.
95 per cent of YouTube advertisements are audible, indicating that the audio quality at any point during advertisement is at or over 10 per cent. 93% of YouTube advertisements can be viewed, which means that at least 50% of pixels can be viewed on the screen for at least two seconds.
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Population Statistics
Singapore’s population is 0.08% of the Earths’ population. Now, nearly 5.14 million Singaporeans have access to the Internet. It is 88% of the citizens and is one of the highest internet penetration rates. An average of 6 hours 48 minutes a day is spent on the net. Southeast Asia’s most valued social media platform is YouTube, coming right second is Facebook. Seventy-two percent of Thailand users watched online videos, compared to only forty-five percent in the United States, and forty percent in the UK.
Video Content
90% of people discovered new brands, services, and products on YouTube. Video Content is extremely attention-grabbing and getting the business brand image to be known is a very powerful marketing strategy not to be missed. 80% of people switch between the search engine and video searching to learn more about the products to buy.
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